ALEXANDER BEARD (USA) LLC
Like most industries today, the financial services industry is rapidly being shaped by technology, which is literally changing the way we do business. To be successful in this environment, we must continue to insure that our customers are confident that we will manage their financial affairs expertly and confidentially. Alexander Beard (USA) LLC (“AB-USA”) collects personal, private information from its clients in order to determine the client’s specific investment goals and objectives, which will assist in determining how to adequately service the client account based on the services provided by AB-USA, as disclosed in AB-USA’s Form ADV Part II.
Recognition of a Customer’s Expectation of Privacy: At AB-USA, we believe the confidentiality and protection of customer information is one of our fundamental responsibilities. And while information is critical to providing quality services, we recognize that one of our most important assets is our customers’ trust. Thus, the safekeeping of customer information is a priority for AB-USA.
Use, Collection and Retention of Customer Information: AB-USA limits the use, collection, and retention of customer information to what we believe is necessary or useful to conduct our business, provide quality services, and offer products, services, and other opportunities that may be of interest to our customers. Information collected may include, but is not limited to: name, address, telephone number, tax identification number, driver’s license numbers, date of birth, employment status, annual income and net worth.
Maintenance of Accurate Information: AB-USA recognizes that it must maintain accurate customer records. The above referenced information is collected at the inception of your relationship with AB-USA. Therefore, AB-USA will contact you periodically to review your overall account holdings, and to ensure that personal/confidential information contained in your file is accurate. AB-USA also requests that you review any information provided to you related to your advisory account, and notify AB-USA at 949-900-0062 promptly on the discovery of erroneous information. AB-USA will respond to a comment/request to correct inaccurate information immediately.
Limiting Employee Access to Information: At AB-USA, employee access to personally identifiable customer information is limited to those employees that have a business reason to know such information. Employees are educated on the importance of maintaining the confidentiality of customer information and on these Privacy Principles. Because of the importance of these issues, all AB-USA employees are responsible for maintaining the confidentiality of customer information and employees who violate these Privacy Principles will be subject to disciplinary measures.
Protection of Information via Established Security Procedures: AB-USA recognizes that a fundamental element of maintaining effective customer privacy procedures is to provide reasonable protection against the unauthorized access to customer information. Therefore, AB-USA has established appropriate standards and procedures to guard against any unauthorized access to customer information.
Restrictions on the Disclosure of Customer Information: When it comes to sharing customer information with unaffiliated companies, AB-USA places strict limits on who receives specific information about customer accounts and other personally identifiable data. AB-USA may share information with such companies if they provide a product or
service that may benefit our customers. Whenever we do this, we carefully review the company and the product or service to make sure that it provides value to our customers. We share the minimum amount of information necessary for that company to offer its product or service. We may also share information with unaffiliated companies that assist us in providing our products and services to our customers; in the normal course
of our business (for examples, with broker-dealers, consumer reporting agencies and government agencies); when legally required or permitted in connection with fraud investigations and litigation; in connection with acquisitions and sales; and at the request or with the permission of a customer.
Maintaining Customer Privacy in Business Relationships with Third Parties: If we provide personally identifiable customer information to a third party with which we have a business relationship, we will insist that the third party keep such information confidential, consistent with the conduct of our business relationship.
Disclosure of Privacy Principles to Customers: AB-USA recognizes and respects the privacy expectations of our customers. We want our customers to understand our commitment to privacy in our use of customer information. As a result of our commitment, we have developed these Privacy Principles which are made readily available to our customers. Customers who have questions about these Privacy Principles or have a question about the privacy of their customer information should call Gary Million at 949-900-0062.
These Privacy Principles apply to individuals, and we reserve the right to change these Privacy Principles, and any of the policies or procedures described above, at any time. Under such circumstances, we will provide you with an updated set of policies, and will provide adequate time for you to opt out of any information sharing arrangement.
These Privacy Principles are for general guidance and do not constitute a contract or create legal rights and do not modify or amend any agreements we have with our customers.
Advisory services offered through Alexander Beard (USA) LLC
A California Department of Corporations Advisor
1730 S. Amphlett Blvd, Suite 108 San Mateo, CA 94402